In a recent undertaking, BASE Software was asked to prepare a client sorting application that would store all of a company's clients.

Client Tracker provides the ability to search for any single client using any available field and allows a company to mail-merge its clients individually, as a whole or grouped together geographically or by group characteristics such as nationality.

This type of selectivity allows for successful targetting of marketing campaigns, increasing business productivity and ensuring that existing customers are kept up to date on promotions.